DHELA is a Brazilian-flavoured, London-based brand with an emphasis on hyper-flattering, feminine designs. Founded by Daniella Helayel in 2016, the company has built on the myriad successes of Helayel’s debut brand, Issa, and has been worn by some of the world’s most fabulous women, including Ellie Goulding, Alessandra Ambrosio and Pamela Anderson.


All of DHELA’s creations vibrate with what Helayel calls “sunshine energy”. Fantastic prints and exuberant colour are the brand’s starting points, with every design passed through a filter of undiluted joy. Comprising three collections a year, DHELA conforms to an effortless, uncomplicated aesthetic and is devoted to women who love life.