Launched in 2016 by Daniella Helayel, previously Founder and Creative Director of Issa London, DHELA is a women’s ready to wear brand that creates feminine, versatile and joyful clothes for modern women.

DHELA is luxurious yet accessible, it is fashionable yet timeless and it is easy to wear for any body type.

Based in London, Daniella and her team create three collections a year; Cruise, Spring Summer and Autumn Winter. Designing with global, independent women in mind the design ethos is focussed on elegant, effortless and flattering clothes that are always filled with colour and prints.